We will tackle the importance of having a community management strategy. Also, we will tackle what are the advantages and benefits it gives to the company.
What Is A Community Management Strategy?
In general, a community management strategy is a well-planned method to engage with the customers and create meaningful relationships. The goal of this is to build trust within your community.
People who have trust and confidence in a brand are more likely to purchase their products. According to Forbes, there are four main components of a community management strategy.
- Customer Service
- Strategic Partnerships
- Interacting With The Community
- Monitoring The Community
By following these four components of a community management strategy. So you can achieve success in your social media accounts.
Biggest Mistake Of Community Management Strategy
There has been a study conducted by Hubspot on the biggest mistakes that companies make when implementing a community management strategy. This study has been backed up by other studies as well.
The mistakes are:
1) They don’t have a defined goal. If you don’t have a goal for your community. Then you won’t be able to tell if you are doing well or not.
These goals should be set based on your company goals. And also what you want to accomplish for the future of your business.
As an example, if your goal is to increase sales. Then you need to create content that will help you do so through Facebook, Twitter, and Instagram posts.
2) They don’t have a strategy. To have a strategy, you need to know what you are doing. And also how you are going to do it.
The strategy should also be aligned with your goals. You will have to think of different ways to engage with your community.
As an example, if you want to engage with your customers on Twitter. Then you can do so by asking them questions or showing them new products that are coming out.
3) They don’t have a plan of action. So they don’t have a plan of what they are going to say and do on social media.
This will make the company look unprofessional and disorganized. As an example, if you want to increase sales.
Then you should write about how satisfied the customers were with your product in your posts on Facebook, Twitter, and Instagram accounts.
4) They don’t have a strategy for after the campaign is over. You need to know what content that is going to be posted shortly.
This will help you create a more stable community management strategy for the future of your business in social media. As an example, if sales increased by 30%.
Then which product did it increase for more? Or why did this happen? These are the top mistakes that companies make when implementing a community management strategy on social media platforms such as Facebook and Twitter accounts.
By following these four components of a community strategy. Then you will be successful in running your social media accounts.
Also, in creating meaningful relationships and trust with your customers or followers.