Online Advertising

Knowing where to sell is one of the best ways to sell more. In online advertising, it goes the same way. There are different platforms available today. Each is, of course, effective in its ways. But, it highly depends on your business and your target market.

In this article, we will be listing the most saleable and effective online advertising platforms where you can market today.

Online Advertising Platforms Examples

1. Social media

When it comes to online advertising, you should not miss out on social media. Marketing your brand on social media can be easy. But, it will work only if you know where to post and how to do it. 

Knowing how to do social media marketing right will give you the results that you want. There are two ways you can use social media for advertising purposes. The first is by creating your own social media website. The other way is by using the platform of other popular social media sites like Facebook, Twitter, Instagram, and even Pinterest.

2. Google Search Ads

The most well-known sort of online advertising is Google Search Ads.

Even if they don’t understand how they work, most people have seen the top few search results with the little green words indicating that it’s a paid listing.

The idea behind having a Google AdWords account is that you can set a budget and create ads that appear in Google searches and other forms of search.

3. Bing Ads

Just like Google, Bing provides its version of an advertising platform for use by businesses that want to reach the millions of users who search on Bing.

4. Facebook Ads

Facebook isn’t just for personal use anymore. Thousands of businesses, including small businesses, are using Facebook to draw their target audiences in and allow them to interact with potential customers.

5. Yahoo Gemini Ads

Yahoo has been in the search engine game for quite some time now, and they’ve recently brought out a new product called Gemini Ads which functions much like Google AdWords and Bing Ads. The big difference is that Gemini Ads is specifically designed for mobile devices and offers a range of features that make it easy for users to capture leads and convert them into sales.

6. LinkedIn Ads

LinkedIn is best known as the world’s largest professional network, but did you know that business owners can buy advertising through LinkedIn? By targeting users based on interests, job title, company size, geographic location, etc., you can find your ideal clients directly within LinkedIn’s network of professionals.

7. Instagram Ads

Instagram has over 500 million monthly active users according to recent statistics from the company, so it’s no surprise that businesses are flocking to the photo-sharing platform in droves. If your business is visual or if you sell products directly related to images (like clothing), ads on Instagram can help you connect with new customers on a day-to-day basis while building your brand loyalty among existing clients.

By utilizing these online marketing platforms and strategies, you are allowing your business to reach more of your target market. Also, while doing so, never miss out on helpful insights that can help you and your customers thrive together.

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