Understanding the difference between community management vs social media management in the best strategies for the engaging audience.
Community Management vs Social Media Management
Community management and social media management are some of the most important jobs in a company. Community management is basically managing groups or communities of people. This is to ensure that everyone is having a good time.
On the other hand, social media management is about creating, modifying, and maintaining the social media for a certain brand. What do you think the difference between community management and social media management is? If you thought that they are the same thing, then you are wrong.
The difference between them may not be obvious to you. In fact, they have some similarities that make many people get confused with their roles and responsibilities. To help you differentiate them, below are some of the differences between them:
Different Types of Audience
Community management can be defined as a process of managing, building, and sustaining a community of people online. The community can happen in various locations, whether online or offline. It is more about creating a conversation with the community members to deliver information and drive engagement.
On the other hand, social media management is about creating, modifying, and maintaining social media accounts for different companies. This includes creating content for tweets, Facebook posts, Instagram posts, and many more. Although there are lots of similarities between these two jobs like engaging with clients or members of communities.
Community management is mostly about the audience that is within a community. This means that people who are part of a community will be the target audience. On the other hand, social media management is about the audience in social media sites like Facebook, Twitter, and many more.
Different Job Responsibilities
Social media management and community management have different job responsibilities. Even though they share similarities. In fact, both jobs require a person to be creative, analytical, and communicative.
However, the main difference between them is that the community manager will plan, monitor, and report on the performance of a community. However, the social media manager will plan, modify, and report on the performance of all the social media accounts for his company.
Social Media Management
A Social Media Manager is someone who works for an organization to create, modify, and maintain its social media accounts. These are like the Facebook page, Twitter account, and many more. He must have excellent communication skills to communicate with followers on social websites.
Also, he should be creative as he has to come up with ideas on how to promote products or services on different social sites. Moreover, he must be able to use analytical skills. This is to track how effective their promotions are in order to improve their strategies.
Yes, both Social Media Managers and Community Managers work in similar fields and engage people. And this is through various communications tools like Facebook posts or Tweets. However, there are still differences between them.
Thus, it makes them different from each other. This is despite having some similarities like working on websites or using online platforms for communications. Both must have strong leadership skills as he has to lead his team in achieving goals for the communities.