Why is it important that community management have skills? What are the skills you need to become a community manager? Below we will tackle the skills of community management:
1. Communication Skills
A community manager must be able to communicate effectively with her team members, with the community, and with media outlets.
She must also be able to communicate effectively with the business side.
2. Ability To Deal With Conflict:
Being a community manager, you will encounter conflicts. Usually in the form of a community member being upset or angry with another community member and your team member is upset or angry with you.
The ability to deal with conflict is an important skill that most people do not have. You must be able to deal with conflict in a non-judgmental manner and empower those involved to resolve their problems themselves.
3. Customer Service Skills:
Customer service skills are very important in any business. But they are especially important in community management because you are dealing closely with customers daily.
Having good customer service skills means being friendly, respectful, and helpful at all times. Even when dealing with negative comments or other problems your customers may have.
It also means being willing to go above and beyond for your customers when needed.
4. Creative Thinking Skills
Creative thinking skills are important for anyone who works as a community manager. It is because you need to design creative campaigns for your community members and your company’s products or services.
These skills can also help you come up with new ideas for campaigns that others have not thought of before. Or make suggestions on how to improve other campaigns that were created by others on your team.
Creative thinking is also helpful when brainstorming with other members of your team on what types of campaigns would best fit your target market. And also how to improve existing campaigns.
Creative thinking skills are helpful when you need to come up with new strategies. It is for getting more followers on social media sites like Twitter and Facebook.
5. Flexibility Skills
Flexibility is crucial in any job, but it is especially important in community management. When you need to come up with creative solutions to problems that arise during the day.
Such as solving conflicts between two members of your online community. Flexibility is important because it allows you to quickly adapt ideas from other areas into social media marketing campaigns.
Also, make changes if one campaign does not work as well as it should. Flexibility will help you make decisions quickly without worrying about keeping everyone happy every minute of every day.
People who are not flexible tend to get stuck on one idea and follow it through to the end even if it is not working. It is the opposite of what a community manager should be doing.
How Important Are These Skills For Community Management?
These skills are very important when it comes to being a successful community manager. Without them, you will not be able to deal with the problems that arise during your everyday life as a community manager.
The same holds for dealing with your community members. You need to have flexible thinking skills to keep your customers or members of your online community happy and satisfied.
One way you can learn these skills is by reading books on the subject. Also, taking a class on community management via an online community management class or at a local college.