What are the functions of community management experience? How do gain more experience in community management? These are the things we will tackle below.
What Is Community Management Experience?
Community management is the process of managing and maintaining your social media accounts. It’s a way to grow your brand and personality online.
Community managers are the ones in charge of ensuring that the online reputation of a business remains positive. And also consistent with what the company is trying to achieve.
So this task is very important because it is the virtual face of your company. It shows how you deal with customers and how customers perceive you.
If you want to get more clients, you must keep an eye on your community management experience. And also make sure that it’s consistent with how you want to be perceived by the market.
What Does Community Management Experience Consist Of?
Community management experience means different things for different companies. Here are some examples of things community managers do:
- Respond to comments, questions, or complaints from customers or potential consumers.
- Monitoring updates about the company or individual on social media platforms for negative comments about them.
- Answering questions about products or services online through social media platforms like Twitter, Facebook, or LinkedIn. So this method is called “monitoring,” while “answering” is called “engagement” because it involves dialogue with users via social media platforms that can go beyond just answering questions.
- Developing online contests or sweepstakes to engage current users and attract new ones. These contests can be in the form of a selfie contest, photo contest, video contest, etc.
They can also be based on likes or shares on Facebook, retweets on Twitter, and upvotes on Reddit. Sweepstakes are also considered as community management experiences.
It is because they are used to enticing people into joining a group by offering them prizes. Such as gift cards, free products or services from a company, etc.
Sweepstakes are used mostly for marketing purposes rather than engagement. Since there is no dialogue between participants and the company hosting them except for submitting their names for a chance of winning prizes.
There are also other ways to gain experience. Such as running a forum for your website users so they can ask questions regarding products or services in your marketplace.
You are not only providing answers to their questions but also making sure that they get their questions answered punctually. So they won’t have bad impressions about your brand and move on to another website.
Where they can get their questions answered. There are also many free sites to practice community management experience.
They can be a good way to get started in this field. However, don’t expect to get paid for it. Because most of them are just for practicing purposes.
But even so, you can still get a lot of experience and knowledge about how community management works. Some of the most popular social media communities.
Where you can gain experience are Reddit and Facebook. Just register and start interacting with the members of these platforms.
And you will gain valuable experience in this field in no time at all.