Community Management Executive

What are the functions of a community management executive? How important are they in the industry? These are the questions we will tackle below.

What Is A Community Management Executive?

The community management executive is an individual who plays an important role in the social media industry. They are primarily responsible for managing, monitoring, and moderating a company’s social media profiles.

The primary function of a community management executive is to set up appropriate content. And also drive traffic to the company’s social media accounts.

Some of the tasks expected of a community management executive include:

  • Monitoring comments and relies on the company’s social media accounts. So this includes the good ones as well as those with negative feedback.
  • Respond to comments and replies promptly even if they are negative. Sometimes, a negative comment may reflect on your brand and can tarnish its reputation. 

Therefore, you need to be prepared to address it without getting angry or taking it personally. Also, you need to make sure that your response is appropriate for the situation.

For example, if you are responding to a question about your pricing policy. So focus on your pricing policy instead of blaming your customers for raising unimportant questions.

  • Moderating content posted by other users on the company’s social media accounts. Especially those with inappropriate or offensive language. 

So this means that you will be monitoring and responding to other users’ comments on posts made. By other users as well as on posts from your account.

After installing certain third-party apps like Hootsuite or Sprout Social. There are some of these apps that have a built-in moderation feature.

That enables you to filter out inappropriate content before it even reaches your account. However, these apps do not replace your role as a community manager. 

It is what makes them different from traditional social media monitoring tools such as Google Alerts or TweetDeck. The reason why they fall short is that they don’t allow you to provide personalized responses to these comments.

Even if it would improve your engagement rate in the long run. Since they do not have an integrated chat feature like some of their competitors such as Hootsuite and Sprout Social.

Another Responsibility

Other responsibilities expected of community management executives include. Building relationships with other users and influencers in a bid to generate interest in the company’s products.

Using social media marketing tactics such as giveaways, contests, etc. So this means that you will be expected to increase the number of followers for each network used by your company.

Then, you will use social media marketing tactics to increase the number of users engaging with your company’s content. So this will then increase the number of followers for each network used by your company. 

Then, you will use social media marketing tactics to increase the number of users engaging with your company’s content. So this will then increase the number of followers for each network used by your company. 

It is also important to note that content is not restricted to text only. You can make use of other media such as images, videos, or graphics to engage with customers. 

However, content should be relevant and targeted to one’s interests and not just posted for the sake of posting something. The community manager should also monitor and analyze data on various social networks.

It is to provide useful insights and suggestions to improve the overall performance of the brand.

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