What is the function of a community management plan template? How important is it in the industry? These are the questions we will tackle below.
What Is A Community Management Plan Template?
A community management plan template is a document used to design the structure of a social media community. It is often created by the community manager and approved by the company or its representative.
It is important to know that there are different types of social media communities that have specific features. For instance, there are communities based on people’s professional activity, interests, etc.
Some communities involve sharing information about the company’s products. And also services, brand image, and reputation.
The main task here is to ensure that the community takes a positive shape and provides some value for its members.
Why Is Using A Community Management Plan Template Important?
The main reason why it is important to use a community management plan template in the industry of social media management. It is that it allows you to create a valuable and user-friendly environment for your community members.
Here are some other reasons why you need to use it:
- A good CMPT will always be aimed at achieving a specific purpose or goal
- It will help you understand how the audience perceives the community
- It will let you understand what your actions should be
- It will provide you with guidelines on how to achieve success with your community
- It will help you understand what tools can be used to manage and improve your community
How To Create A Great Community Management Plan Template?
As you can see, it is much more important to use a CMPT than not to use it. Still, many people are not sure how to go about creating a good CMPT.
Here are some tips that may help you with this process:
Understand The Goal of Your Community
We have already mentioned the above. The main goal behind the creation of a community management plan template is to achieve some specific goals.
The most important thing you need to do is to specify what these goals are. If this is your first community, then the best way to do it is by looking at your business goals.
And also understanding what kind of people you want in your community. It will also help if you create a short marketing plan that targets these people in particular.
That way, you will be able to figure out how they can benefit from being part of your community. After that, you need to list all the social media sites where you want your community to live online.
And also choose the one which attracts exactly the right people for your business goals.
Define Your Community Management Goals And Objectives
The next step after solving this problem is to define specific goals. And also objectives that will allow you to achieve your business goals in general.
The idea here is not only about attracting new customers. But also gaining some credit among existing ones who will happily recommend your goods or services.
To do this, your CMPT should be based on the following rules:
1) Be honest with your customers
2) Be open-minded
3) Be responsive
4) Be helpful
5) Be available
6) Be real
7) Be consistent
8) Be accessible
9) Use appropriate tools
10) Listen carefully